Behavioral Internet, IoB, the evolution of personalization
Personalization is the key to service excellence. The more effective and better it is adapted to the consumer’s needs and desires, the greater the impact on the target audience. It helps us know how we can create personalized experiences and generate high-impact solutions for people and organizations.
IoB is one of the technological trends that marks a new era in the way we organize and analyze data. This trend ensures that companies continue to grow into a future, which will continue to change and will allow them to adapt to a new economic paradigm.
We start with: What is the Internet of Behavior, IoB?
IoB (Internet of Behaviors) is an extension of IoT (Internet of Things). IoT works with data, information, and connectivity of different devices with each other. IoB works with these same parameters, adding user behaviors, to understand patterns and impressions that determine the user experience.
IoB links technology and a person’s actions to interpret the interaction. It also has the power to generate patterns to influence people’s behavior.
As a simple example, there is Uber and its IoT application. They use it to track drivers and passengers. At the end of each journey, a survey is conducted to evaluate the passenger experience. Applying IoB instead of IoT, they can go further, collecting the data without having to evaluate the experience through the survey. It is possible to track the driver’s behavior and then interpret the passenger experience, to automatically work on the feedback.
Behavioral Internet can be a powerful tool for Marketing and Sales. Companies are using data and information to track customer behavior. To create influential strategies towards products or services purchasing. With IoB help, companies have real-time behavior data to make consumer offering improvements.